Competitive Analysis for Word, Excel, PDF, Google Sheets, Google Docs

Assess the strengths and weaknesses of the other companies in your market to improve your organization's strategic plan.

Template Highlights

• Download this competitive analysis template as an Excel spreadsheet, a Word document, or a PDF.
• Complete the top row with the names of your top competitors.
• Now, complete the second column by adding information about your company. Be honest about your weaknesses!
• Complete the column for each of your competitors, finding the information online, by calling a colleague, or through your personal experience in the market.
• By comparing across the columns, you can get a better sense of how your company compares to your competition.

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Competitive Analysis

COMPETITIVE ANALYSIS

CATEGORY

OUR COMPANY

COMPETING COMPANY 1

COMPETING COMPANY 2

COMPETING COMPANY 3

COMPETING COMPANY 4

COMPANY NAME

LOCATION

TARGET CUSTOMER

REVENUE

FOUNDED

STRENGTHS

WEAKNESSES

BRAND PERSONALITY

MISSION

SERVICES

EMPLOYEES

PRODUCT

MARKETING

Frequently Asked Questions

What is a competitive analysis?

A competitive analysis helps you to define a strategy for your organization by assessing your strengths and weaknesses and those of other companies in your market. It is an essential step in starting a business and continues to be important throughout the life of your organization.

Is this template free?

Free as a bird! Once you’ve entered your contact information, you can instantly download this template (along with all the other templates in this collection!). That’s it.

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